
English:
Upper Intermediate
Mexico
UTC -06:00
America/Mexico_City
Senior UX/UI designer with over 6 years' expertise in user-centered methodologies.
- Workshops to help clients define the scope of their product and understand the importance of prioritizing it. - Guide and show several jr designers to implement design methodologies (Design Thinking and Lean UX) taking advantage of their benefits for projects. - Define specific improvements for existing products of various clients based on heuristic analysis and usability tests. - Manage activities of the design team through a Kanban board to achieve the planned objectives in a timely manner. - Generate hi-fi and low-fi prototypes organized by flow to carry out usability tests and be sure that the product meets the needs of the target user. - Create design systems with the atomic design approach to build consistency as well as ensure easy product scalability.
Want to hire this engineer?
Check if Luis Fernando Ortega is availableExpertise
Years of commercial development experience
6 years of experience
Core technologies
Other technologies
Project Highlights
Soy Gigante
Apr `21 - Apr `21
Gigante Grupo Inmobiliario
App to manage Grupo Gigante employees for the human resources area (module for employees to send messages to the GGI director and receive a response)
Responsibilities & achievements
- Implement the Lean UX design methodology. - Define project scope based on client objectives. - Create hi-fi prototypes and perform usability tests to validate solution hypotheses. - Generate design specifications and assets to start development. - Manage my activities on a kanban board with weekly deliverables according to the road map.
TDV SET
Jan `20 - Oct `20
9 months
Gigante Grupo Inmobiliario
Web platform to transmit and concentrate the sales information of more than 100 parking lots of the different shopping centers to the corporate.
Responsibilities & achievements
- Implement the design thinking methodology to define the product - Conduct user interviews. - Define user needs through user personas, user journeys and problem statements. - Devise specific solutions based on detected pain points. - Create low-fi prototypes and perform usability tests to validate solution hypotheses. - Create mock-up of the product based on the brand's style guide. - Manage my activities on a kanban board with weekly deliverables according to the road map.
Movistar MX
Oct `19 - Mar `20
5 months
Movistar
App that allows Movistar customers to manage their plans or prepaid lines
Responsibilities & achievements
- Give continuity to the user interface design based on the defined design system. - Design the user interface of new functionalities based on usability principles and gestalt principles. - Improve the interface iteratively based on the results of the usability tests carried out by the UX team.
Education
Higher Education
Agency
50-100
GMT-6
Mexico City/Mexico
Core Expertise
Industries
Business & Productivity, Logistics & Transportation, E-Commerce & Retail, Information services & Technologies, Construction & Real estate, Travel & Tourism, Augmented reality, SaaS, Energy, Telecommunication, Conversational automation, Management System & Automation
Want to hire this engineer?
Check if Luis Fernando Ortega is available