Luis Fernando Ortega G.
Mexico
UTC-06:00 (America/Mexico_City)
Senior UX/UI designer with over 6 years' expertise in user-centered methodologies.
- Workshops to help clients define the scope of their product and understand the importance of prioritizing it.
- Guide and show several jr designers to implement design methodologies (Design Thinking and Lean UX) taking advantage of their benefits for projects.
- Define specific improvements for existing products of various clients based on heuristic analysis and usability tests.
- Manage activities of the design team through a Kanban board to achieve the planned objectives in a timely manner.
- Generate hi-fi and low-fi prototypes organized by flow to carry out usability tests and be sure that the product meets the needs of the target user.
- Create design systems with the atomic design approach to build consistency as well as ensure easy product scalability.