Creation of user-focused digital products. Conducting the discovery processes applying quantitative and qualitative research, metrics analysis, creating wire frames and high-fidelity prototypes, applying usability tests. Tools used: Figma, Adobe XD, Adobe Photoshop and Adobeillustrator (Prototyping, wireframe creation, layout and iconification ), Hotjar (Usability testing and a/b testing, heatmap), Google forms (user research and persona creation), Mural (Dynamics with Card Sorting), Miro (Using templates for Design Thinking), Trello(Management of projects).

Develop prototypes for websites and applications for the city of São Paulo. Create accessible and responsive layouts, testea and b, apply usability tests, create a script for interviewing users, create personas, user journey creation, MVP deliveries.Tools used: Figma, Adobe XD, Adobe Photoshop and Adobe illustrator (Prototyping, wireframe creation, layout and iconification). Hotjar (Usability testing and a/b testing, heatmap). Google forms (user research and persona creation). Mural (Dynamics with Card Sorting). Miro (Using templates for Design Thinking). Trello (Project Management).