Impactbytes is a company that focuses on making sustainability data of products accessible to empower individuals and businesses to make informed choices about what they buy and sell. They aim to create a world where information about a product's impact on the world is readily available. As a designer, my task was to create a new logo and visual identity for Impactbytes. Starting from scratch, I developed a unique and distinctive logo that captured the essence of their mission and values. This logo served as the foundation for their overall visual identity. In addition to the logo, I worked on designing various marketing collaterals to support Impactbytes' communication efforts. These materials included brochures, flyers, and other print materials that conveyed the company's message and services to its target audience. Furthermore, I created compelling social media designs that aligned with Impactbytes' brand identity. I also developed visually appealing pitch decks that effectively communicated Impactbytes' value proposition and showcased their expertise to potential clients and investors.

Kustom US is a US-based Disaster Recovery and Insurance Restoration contractor with over 50 years of experience. They approached us with a request to update their collateral portfolio and refresh their visual style. As a designer, my first task was to give the brand a facelift by refreshing its overall visual style. I worked on creating a modern and updated look that aligned with their goals and target audience. Next, I focused on creating various presentations, printed materials, and tradeshow materials such as rollups, brochures, and billboards. These materials were designed to effectively communicate Kustom US's services and expertise to potential clients and partners. Additionally, I developed social media templates specifically tailored for platforms like LinkedIn, Instagram, and Facebook. These templates ensured consistent branding and messaging across their social media presence, helping them engage with their audience and showcase their work effectively.

IT Arena is one of Eastern Europe’s fastest-growing tech conferences, annually bringing together upwards of 5,000 tech enthusiasts, executives, and software developers from over 40 countries to share insights, network and establish long-lasting business relationships cemented with out-of-the-ordinary after-function gatherings. The objective was to revamp the website design while retaining brand recognition, but incorporating contemporary and relevant trends for 2023 to appeal to a broad target audience. To accomplish this, we proceed with: - conducting extensive market research and gathering insights into current trends. - creating wireframes and defining the site structure. This step involved carefully mapping out the layout and navigation of the website to ensure an intuitive user experience. - explored and implemented various concepts for the future UI direction, while adhering to the existing brand guidelines. - finalize the design for all pages according to the established plan. - developed a comprehensive visual identity guide that outlined the design principles, color schemes, typography choices, and other visual elements.