Responsibilities & achievements

Collaborated with editorial teams to conceptualize and design layouts for medicine magazines, ensuring a visually appealing and user-friendly reading experience. Created engaging and informative infographics, charts, and illustrations to accompany articles and enhance content understanding. Selected appropriate typography, colors, and imagery to maintain brand consistency and enhance the overall visual aesthetic of the magazines. Conducted photo research and managed image libraries to source relevant visuals for magazine articles. Collaborated with writers, editors, and printers to ensure smooth production processes and timely delivery of the magazines. Implemented design changes based on feedback from stakeholders, ensuring the magazines met their quality standards.

Responsibilities & achievements

As an Illustrator for Shell, I created visually captivating illustrations and graphics for a range of projects, including advertising campaigns, marketing materials, and internal communications. Working closely with the marketing and creative teams, I gained a thorough understanding of project requirements and developed concepts that were both visually engaging and aligned with the desired messaging. My role involved transforming complex ideas and messages into easily understandable illustrations, ensuring effective communication. Throughout the process, I maintained adherence to Shell's brand guidelines, ensuring consistency in design elements and messaging. I welcomed feedback and actively collaborated with stakeholders to refine and enhance the illustrations, ensuring the final deliverables met their expectations. In my role as a Packaging Designer for Dandy Bs.As., a local brand of men's care products, I was responsible for designing packaging solutions that aligned with the brand's guidelines, targeted the intended audience, and met product specifications. With a focus on enhancing product appeal and communicating the brand's identity, I created visually appealing and functional packaging designs. To stay competitive and unique, I conducted extensive research on market trends and competitors. Collaboration with suppliers and manufacturers was crucial to ensure the feasibility and cost-effectiveness of the packaging designs. Detailed design specifications and prototypes were prepared to guide the production process. I also closely collaborated with the marketing team, integrating the packaging designs seamlessly into broader marketing campaigns and strategies.

Responsibilities & achievements

Brand Building: Created the visual identity and brand guidelines for the company, establishing the overall look and feel of the brand. Developed the logo, typography, color palette, and other visual elements that represented the brand's identity. Ensured brand consistency across all design materials and platforms. Digital Design: Designed digital assets, including website graphics, social media content, banners, and online advertisements. Created visually appealing and user-friendly layouts for web pages, ensuring a seamless user experience. Collaborated with web developers to implement and optimize design elements on the website. Designed advertisements for various media channels, such as print magazines, online platforms, and billboards. Developed eye-catching visuals and compelling copy that effectively conveyed the brand's message and attracted the target audience. Packaging and Label Design: Created packaging designs that aligned with the brand's visual identity and effectively communicated the product's features and benefits. Developed label designs that complied with relevant regulations and provided accurate product information. Collaborated with manufacturers and suppliers to ensure the feasibility and production readiness of packaging and labels. Product Photography and Videos: Conducted product photography sessions, capturing high-quality images that showcased the products in an appealing manner. Edited product photos to enhance their visual appeal and ensure consistency across all marketing materials. Created product videos to demonstrate product usage, features, and benefits, ensuring a compelling and engaging presentation. Online Shop Building and Design: Built and designed the online shop, creating an intuitive and user-friendly interface for customers. Developed visually appealing product displays, ensuring an attractive and seamless online shopping experience. Collaborated with web developers and e-commerce platforms to implement and optimize the online shop's design and functionality. Environmental Branding for Physical Stores: Designed and implemented the environmental branding for the brand's physical stores in Buenos Aires city. Created signage, displays, and other visual elements that reflected the brand's identity and enhanced the overall ambiance of the stores. Ensured a consistent and cohesive brand experience across different touchpoints within the physical stores.