English:
Upper Intermediate
Laura C.
Vetted by YouTeam
Mexico
UTC -07:00
America/Hermosillo
English:
Upper Intermediate
Marketing Data Analyst with a proven track record of transforming complex data into actionable insights that drive strategic decision-making.
Completed a Master's Degree in Information Technologies with a Specialization in Business Intelligence at Instituto Tecnológico de Sonora and gained valuable experience by participating in a short-term IoT project at Ulster University in Belfast, Ireland. I am currently working as a Marketing Data Analyst, collecting and interpreting data for internal and external clients, turning it into valuable information that can improve different business areas. I've contributed to HR's recruitment process improvement by conducting weekly dashboard reviews, resulting in reduced hiring time and a better understanding of the most effective candidate sources, ultimately leading to lower hiring costs. I spearheaded the creation of market segments, utilizing historical data to provide valuable insights for the marketing team to craft innovative campaigns for our existing systems.
Want to hire this engineer?
Check if Laura is availableExpertise
Years of commercial development experience
5 years of experience
Core technologies
Other technologies
Project Highlights
HR Dashboards
Dec `21 - Present
3 years
Emcorsoft
For this project, we needed to organize the documentation and how to measure the the success of this new department, so we created our KPI strategy and revision. For the last two years, HR has been improving their recruitment process thanks to a weekly review of their dashboards, reducing the time effort of hiring and understanding the right candidate sources and decreasing the hiring cost.
Responsibilities & achievements
For this project, I was responsible for organizing the documentation and developing a strategy to measure the success of our new department. This involved creating key performance indicators (KPIs) and establishing a regular review process. Over the past two years, HR has significantly enhanced their recruitment process through weekly dashboard reviews, resulting in reduced time and costs associated with hiring, as well as a deeper understanding of effective candidate sources
Emcorsoft US
Sep `21 - Aug `22
11 months
Emcorsoft
Creation of this new business line for the company, where we intended to assign staff to clients in the US. For this project, we had to create all the documentation, flows, market research, lead generation process, KPI definition, and interpreting in order to review the success of this new business for the company.
Responsibilities & achievements
I was part of the team responsible for creating a new business line for the company, which involved assigning staff to clients in the US. Our team worked on producing all the necessary documentation, developing market research, creating lead generation processes, defining KPIs, and interpreting the results to evaluate the success of this new business venture for the company.
NLP Data exploring
Aug `21 - Sep `21
Emcorsoft
We used the description data from customers and a normal language processing (MLP) algorithm with the purpose to know on what industry they work in, grouping them according to specific characteristics, and giving insights to the marketing team for the creation of new campaigns. With the gathered data we could work on the creation of a new business line where we help users. For this project, we worked with one of the biggest bank companies in Mexico.
Responsibilities & achievements
I was responsible for leveraging customer description data and implementing a natural language processing (MLP) algorithm to classify customers based on industry-specific traits. This allowed us to offer valuable insights to our marketing team for tailored campaign creation. Furthermore, we utilized this data to launch a new business line.
Reporting Emcorsoft
Aug `19 - Present
5 years
This is a daily task where I help different departments accross the company (Finance, HR, Marketing, Products, Sales, Board of directors) to get meaningful insights located in our databases to support the decision making for those departments
Responsibilities & achievements
Collaborating with various departments (Finance, HR, Marketing, Products, Sales, Board of Directors). Extracting and analyzing data from databases. Providing meaningful insights based on data analysis. Supporting decision-making processes for different departments. Creating reports and visualizations to communicate insights effectively. Identifying trends and patterns in data to inform strategies.
Marketing Dashboards
Aug `19 - Present
5 years
Emcorsoft
Dashboard creation and KPI definition according to collected insights through website traffic (Google Analytics, Google Search Console), Social Media (Facebook, LinkedIn) and crossing those data points with internal databases to segment our audience and create marketing campaigns for new customers
Responsibilities & achievements
Implementation of cross-data dashboards through different channels in order to help the marketing team to create new strategies for the business and lead generation for the MX-Products line of Emcorsoft
Market Segmentation
Aug `19 - Present
5 years
Emcor
Creation of market segments to be used for the marketing team to create new campaigns for our current systems.
Responsibilities & achievements
We work on creating new market segments by using K-means as a data mining technique in order to group our current customer dataset and create clusters according to billing and income.
Marketing
May `16 - Jun `17
1 year
Pinnacle Aerospace
Oversaw coordination of geographically dispersed sales team, developed graphic materials, conducted customer research, and led lead-gen efforts to acquire new customers.
Responsibilities & achievements
I was in charge of coordinating our sales team located in different areas of the USA as well as providing graphic materials, customer research, and lead generation to help to get new customers for the company
Education
Higher education in Computer Science
Agency
10-50
GMT-6
Ciudad Obregon/Mexico
Core Expertise
Industries
E-Commerce & Retail, Banking & Finance, Human Resources & Career, Safety & Security, Food & Drink, Arts & Culture
Want to hire this engineer?
Check if Laura is available