• Led data-driven digital marketing strategies at LSEG, resulting in significantly increased engagement and conversions. • Orchestrated a strategic web content overhaul for KIA, enhancing brand alignment and market impact. • Managed CITI Bank's website migration from Drupal to TeamSite, harmonizing brand identity with advanced SEO strategies to boost web traffic. • Directed web development projects at RA Digital Marketing, specializing in e-commerce solutions and CMS migrations for a diverse US clientele. • Coordinated the seamless integration of Refinitiv's digital content into LSEG's AEM framework, maintaining data integrity and accessibility during the transition. • Spearheaded the SEO and digital content strategy for Refinitiv post-acquisition, resulting in a 30% increase in organic search traffic.